Monday, 6 June 2011

Taken Into Another Dimension: L'Oreal Lash Architect 4D...

I really think that 'Drugstores' is the one place you are bound to find a great mascara which can compete and excel over higher end products. So when I stumbled across the new offering from L'Oreal in all its mirrored glory, I just had to try it.

L'Oreal Lash Architect 4D £7.99 (RRP £10.99)
The Lash Architect 4D is marketed as a false lash effect mascara an claims to lengthen, texturise, volumise and curl the lashes. Now that's a lot to ask from one product. 

L'Oreal says: "The Architect-brush is specially engineered to construct the 4D false lash effect: sleek and angled, it wraps easily the lashes. Bristles are spaced regularly so the formula goes on evenly for an intense lash look with no clumps."

On, my lashes did look noticeably more curved, even without curling beforehand and does a much better job than my Maybelline Falsies. It separates well and does make my lashes look fuller and thicker. Even my boyfriend has commented on my eyelashes, so it obviously does create a great difference (if a boy notices!). I don't think it is a true 'False Lash' effect in my opinion as I don't think the lengthening ability is amazing, but for the curl and hold alone I really like it. It doesn't flake or budge during the day too, which is another great plus for the product. 

The formula is really nice, not too wet or dry and it doesn't come out too clumpy. It is not a great layering mascara however as it does clump when another coat is added. But I could get past this as it does seem to be doing all the things it is claiming to do. 

However, I don't think I will be repurchasing, not because I don't like the product, but I really want to venture into the world of mascaras and try as many as possible until I find the one that's 'me'. I've heard so many great things about other L'Oreal mascaras, such as the Volume Million Lashes and Voluminous so I'd really love to give them a go.

What are your favourite 'Drugstore' mascaras at the moment? And are you high street or high end when it comes to your make up purchases?

Much Love,