The consistency is much more of a cream/moisturiser in comparison to the other primers I have tried here and here which were more silicone based. The product applies smoothly and leaves a soft base for make up. It is really lightweight, similar to a lotion and once it's on, you really don't feel like you're wearing it. Unlike other primers, it claims to have 5 benefits, much like a BB cream minus the colour.
I've been using it for around a month now, and although it is nice to use and does help make up application, it doesn't seem to brighten or mattify my skin at all, nor does it prolong the wear of my make up too much. In my opinion, the 17 one is far more effective.
If you have good skin as it is, this would definitely be a good addition to your make up bag, but if you're oily or spot prone, due to the consistency of the product, I don't think this will be benefiting at all.
Have you tried this? What did you think?